Could Covid be behind the rise in Cosmetic Treatments?

 

Since March of 2020, lockdown generated a new normal within society, and with it, brought a shift in priorities for many.

 

Firstly, the introduction of mask-wearing drove the worry of how our skin would cope, surely breakouts were about to follow!

 

The Center of Attention

We suddenly relied greatly on our eyes for communication. An advantage? We now had an excuse to keep unwelcomed conversations short, or we would run the risk of running out of breath every five minutes. Unless you continued to wear your concealer (let’s face it, the mask was an excuse for most of us to give the make-up a rest), our eyes exposed our truth, and if we were tired (and going make-up free), dark circles and eye bags, were for all to see.

 The frequency of Zoom calls allowed us to focus on our facial appearance much more than before. Forget about being seen by others, it was our own reflection that we could not escape throughout these weekly video meetings!

 

Periorbital Focus

 

At Absolute Cosmetic we classify the procedures we offer under two main categories, Surgical and Non-Surgical. A variety of options are available within each category, which is determined by a number of factors, including the patient’s primary concern, results and aesthetic goals, the health of the individual, age, skin type, and much more. 

So, when Absolute Cosmetic Medicine re-opened after the initial lockdown in 2020, we began to see a rise in facial cosmetic procedures, specifically procedures to rejuvenate the eye region. Tear Trough Filler, Surgical Eye-Lid surgery, Non-Surgical Eye-Lift, and Skin Tightening procedures (Thermage, Ultraformer, and Renuvion) were front and center on our enquiry list.

 

Periorbital rejuvenation has been an ongoing focus in cosmetic medicine, with Dr. Murray’s experience in this field extending over 22 years. With a myriad of treatment options available from skincare to surgery, it can be overwhelming for patients to decide on what to choose. Dr. Murray breaks it down into three categories for his patients, helping both the practitioner and the patient, decide on a customised treatment plan to achieve the best and most realistic results. 

 

Skin

Fat

& Muscle

 

When patients are seeking to improve their lower eye-lids, Dr. Murray commonly recommends that the individual enhances their tear troughs and in many cases, additionally treat the cheeks. Focusing on these areas will help lift the mid-face while replacing volume and bone loss. In turn, treating the tear trough and mid-face often resolves the appearance of sunken tear troughs, boosting a tired appearance to a fresher and more youthful appearance, overall reversing the signs of ageing. 

 

To see the full video of Dr. Murray discussing ‘Eyes in Focus’ visit our Instagram here!

 

Non-Surgical Options

Dr. Murray simplified the treatment process into three categories, to help educate his patients on the causes of ageing. By taking into consideration the ageing process you can better understand the treatment options behind the recommendations that your practitioner has suggested, in the order of ageing. This simple tool is designed to help the patient prioritise their treatments based on their concerns, budget, and potential downtime involved while receiving optimal results. 

 

SKIN 

*Revision, RATIONALE, ZO Skin Health available online and in-store at all ACM full-time locations.

 

FAT

Many of these areas are high-risk injection sites, Dr. Murray reminds us of the importance of choosing an experienced and well-qualified practitioner when selecting any cosmetic treatment. While rare, due to the complexity of the anatomy in these upper facial regions, when it comes to Injectables, there is a higher risk of vascular accidents.

 

MUSCLE

 

Individual results will vary. Any surgical or invasive procedure carries risks. Before proceeding, you should seek a second opinion from an appropriately qualified health practitioner.

 

Additional to the above treatment options, more options could be available and suitable to you, which can be discussed at a complimentary consultation with our experienced practitioner.

For more information on products, procedures, and the latest specials available at Absolute Cosmetic Medicine, browse our website or get in touch!

Alternatively, come see us in person for a complimentary consultation, at one of our full-time locations Monday to Saturday.

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