The RATIONALE Story
After battling skin issues of his own from a young age, Richard Parker (founder), devoted years of dermatological research before creating, what is now known as RATIONALE.
Delivering luminous skin since 1992, the Australian brand is renowned for its luxurious formulations and treatment experiences that enlighten and transform the skin.
Compelled to develop world-leading formulations that protect from and repair the effects of solar and environmental damage on the skin, restoring skin’s natural vitality, resilience, and radiance.
Created with revolutionary Skin Identical technology, RATIONALE formulations work synergistically with skin—and with each other—to deliver the perfect combination of active ingredients at the correct concentrations.
RATIONALE also offers a suite of transformative Facial Treatments, based around an innovative professional range of Skin Identical formulations, and performed using state-of-the-art treatment technologies for elevated results.